The move is aimed at enabling users to place food and grocery orders in their preferred language simply by speaking to an AI assistant
On-demand convenience platform Swiggy has entered into a strategic partnership with Sarvam, a full-stack sovereign artificial intelligence company, to bring multilingual, voice-led commerce to food delivery, Instamart and dineout.
The move is aimed at enabling users to place food and grocery orders in their preferred language simply by speaking to an AI assistant, with discovery, ordering and checkout handled end-to-end. Swiggy will leverage Sarvam’s full-stack AI capabilities to enable voice ordering across India’s diverse linguistic landscape.
Madhusudhan Rao, Chief Technology Officer, Swiggy, said, “By leveraging Sarvam’s sovereign models built for India’s diverse linguistic landscape, alongside secure payments infrastructure, we are creating a distinctly India-first experience. Soon, users will be able to simply ask their AI assistant in their preferred language to order food or groceries, and reserve tables, with the AI agent seamlessly handling discovery, ordering and checkout.”
This collaboration is in line with Swiggy’s focus to AI-native commerce, building on its recently introduced Model Context Protocol (MCP) integrations across Swiggy food delivery, Instamart and dineout and the subsequent partnerships to enable fully transactional agentic payments.
“Our partnership with Swiggy brings that vision to life in one of the most everyday, high-frequency use cases there is: ordering food and groceries. By embedding Sarvam’s full-stack AI into the heart of Swiggy’s commerce experience, we are taking AI from a novelty for the few to a utility for the many. This is what it means to build AI for India, at population scale,” highlighted Pratyush Kumar, Co-founder, Sarvam.
Sarvam’s voice models are trained on extensive Indian language data to deliver natural, accurate and culturally resonant voice interactions across 11 languages, including Hindi, Tamil, Telugu, Kannada, Bengali and Marathi.
