The agreement will enable Myntra Jabong to establish brick-and-mortar retail stores, regional ecommerce sites, and branded digital storefronts
Abercrombie & Fitch Co. has disclosed about a multi-year strategic franchise partnership with Myntra Jabong India, marking the company’s foray into the Indian market. The collaboration will focus on expanding the reach of Abercrombie & Fitch and Hollister brands in the country.
The agreement will enable Myntra Jabong to establish brick-and-mortar retail stores, regional ecommerce sites, and branded digital storefronts through a network of licensed and independent third parties.
Fran Horowitz, CEO of Abercrombie & Fitch Co., highlighted the importance of the partnership, stating, “India is an incredibly dynamic and diverse market with tremendous long-term potential. Partnering with Myntra Jabong aligns with our global brand growth strategy, allowing us to better connect with customers in India.”
Myntra, a leading player in India’s fashion and lifestyle space, boasts 70 million monthly active users and a strong presence across 95 per cent of the country’s pincodes. Nandita Sinha, CEO of Myntra, expressed enthusiasm, saying, “We are thrilled to bring the iconic Abercrombie & Fitch and Hollister brands to India. This partnership leverages Myntra’s tech and fashion expertise to tap into India’s growing fashion-forward audience.”
Founded in 1892, Abercrombie & Fitch Co. operates over 750 stores globally, with a strong focus on digital and omnichannel retail. This move is part of the company’s continued efforts to expand its international footprint and capitalize on India’s booming lifestyle market.
Myntra’s extensive reach and expertise in the fashion sector position it as a key enabler of Abercrombie & Fitch Co.’s growth in the Indian market. The first retail outlets and digital storefronts under the partnership are expected to launch soon, offering Indian consumers access to the brands’ high-quality, comfort-focused apparel and accessories.
