The latest expansion includes two stores in Hyderabad and one each in Delhi NCR, Chennai, Raipur, Varanasi, Lucknow and Kochi
Ed-a-Mamma, the sustainable clothing and lifestyle brand by actor Alia Bhatt, has expanded its retail footprint with the opening of eight new exclusive brand outlets across Delhi NCR, Hyderabad, Chennai, Raipur, Varanasi, Lucknow and Kochi.
With this expansion, Ed-a-Mamma now operates 12 stores. The latest expansion includes two stores in Hyderabad and one each in Delhi NCR, Chennai, Raipur, Varanasi, Lucknow and Kochi.
“Every new store for us is more than just a retail milestone, it is a chance to embrace families in Ed-a-Mamma and its philosophy. We have always believed in creating products that are gentle on children and the planet and it is incredible to see that philosophy resonate with parents across different parts of the country,” stated Alia Bhatt, Founder, Ed-a-Mamma.
The official statement noted that each store offers a comprehensive view of Ed-a-Mamma’s growing product universe, including kidswear for ages 0 to 14 crafted from natural fabrics, maternity and nursing wear, toys, books, lifestyle accessories and the newly introduced conscious personal baby care range.
The company said that these new locations will make the brand more accessible to consumers while supporting its broader strategy, as offline stores play a key role in driving discovery, engagement, and repeat purchases across both physical and digital platforms. As part of its long-term growth roadmap, Ed-a-Mamma will continue to expand its retail footprint across key markets. In 2023, Reliance Retail Ventures or RRVL acquired a 51 per cent stake in Ed-a-Mamma.
