Ed-a-Mamma Unveils ‘Summer Stories’ Spring-Summer 2026 Line
Ed-a-Mamma has introduced its Spring-Summer 2026 collection, Summer Stories, featuring sustainable fabrics, playful designs and conscious childrenswear for Indian summers
Fashion & Lifestyle
Fashion & Lifestyle
FMCG
Ed-a-Mamma Unviels ‘Your Baby Safe’ Personal Care Range
- by BW Retail World Bureau
- January 12, 2026
Ed-a-Mamma has entered the baby personal care segment with its ‘Your Baby Safe’ range, expanding beyond apparel into skin, bath, hygiene and laundry essentials.
Fashion & Lifestyle
Alia Bhatt’s Ed-a-Mamma Unveils Eco-friendly AW25 kidswear
- by BW Retail World Bureau
- November 13, 2025
Ed-a-Mamma has launched its Autumn-Winter 2025 kidswear collection, featuring organic fabrics, recycled materials, and biodegradable packaging.
Brands
Companies
News
Reliance Retail To Acquire Majority Stake In Alia Bhatt’s Ed-a-Mamma
- by BW Retail World Bureau
- September 7, 2023
Bollywood actor Alia Bhatt, who recently started her business venture, Ed-a-Mamma, has joined hands with Reliance Industries-owned Reliance Retail Ventures Limited (RRVL). Announcing the partnership, Alia on Wednesday took to Instagram and wrote, “Delighted to share that Ed-a-Mamma and Reliance Retail Ventures Ltd have entered into a joint venture. Ed-a-Mamma is a bootstrapped venture with […]
Brands
Companies
Fashion & Lifestyle
News
Retail
Reliance Brands In Talks To Acquire Alia Bhatt’s Ed-a-Mamma For Rs 300-350 Cr
- by BW Retail World Bureau
- July 17, 2023
Reliance Brands, a part of Reliance Industries’ retail arm Reliance Retail Ventures, is in talks to fully acquire Bollywood actor Alia Bhatt’s childwear brand Ed-a-Mamma for around Rs 300 crore to Rs 350 crore. As per the reports, the value of the actress’ brand is around INR 150 crore. However, Isha and Mukesh have proposed Rs 300–350 […]