Asian Footwears aims to expand its exclusive brand outlets network to 150 stores by March 2027
Asian Footwears has opened multiple new Exclusive Brand Outlets (EBOs) in New Delhi (Khanpur), Najibabad in Uttar Pradesh, Sangrur in Punjab, and Karnal in Haryana, in addition to stores in Mansa, Punjab, and Nikol near Ahmedabad opened last month.
With the latest expansion, the company’s total EBO count has reached 75 with four more EBOs planned for this month. Asian Footwears aims to expand its network to 150 stores by March 2027. Although the company already has a presence across more than 30,000 multi-brand outlets with plans to increase its retail presence to 1 lakh touchpoints.
Aayush Jindal, CEO of Asian Footwears, said the company expanded its exclusive retail presence following customer response across online and offline channels. He added that the stores are intended to help the company interact directly with consumers and gather feedback on products and services.
The new outlets will also be integrated with Asian Flash, the company’s 60-minute doorstep delivery service, which is currently available across more than 100 pin codes. Customers near the stores can place orders online and receive products from the nearest outlet within an hour.
Asian Footwears said inventory at the stores will be managed using AsianGPT, an in-house tool used to recommend products based on local demand patterns and optimise inventory levels.
The company said the ongoing expansion is part of its retail growth strategy focused on design, affordability, and expansion across metropolitan cities and smaller towns. Its footwear products are primarily priced around Rs 1,500.
