New retail space blends sustainable fashion with social impact in one of the capital’s premium shopping hubs
Being Human Clothing, the fashion brand backed by Being Human – The Salman Khan Foundation, has launched its newest retail outlet in Delhi, combining contemporary fashion with compassion. More than just a store, this new space is a nature-inspired experience, designed to reflect the brand’s philosophy of fashion with a purpose.
Located in one of the capital’s prime retail zones, the store is rooted in the ‘Bird’s Nest’ design philosophy — symbolising warmth, creativity, and sustainability. From its monochrome 40-foot-long façade to its soft, warm lighting and organic textures, every element mirrors the brand’s commitment to eco-conscious design and inclusivity.
The store’s layout has been designed around four key elements:
- The Façade – bold and contemporary in monochrome tones
- The Shell – a soothing, neutral-toned interior emulating the inner calm of a bird’s nest
- Product Displays – innovative floor-to-wall installations crafted from recycled materials
- The Engagement Zone – a standout section dedicated to denims, storytelling, and charity
The Engagement Zone doubles as a platform for Being Human’s philanthropic work, featuring a dedicated display that highlights the Foundation’s initiatives in healthcare and education for underserved communities. Strategically placed storytelling decals further immerse shoppers in the brand’s journey of purpose-driven fashion.
Ayaan Agnihotri, Whole-time Director at Being Human Clothing, commented, “The launch of our new store in Delhi marks an exciting chapter in our growth journey. Delhi has always been a vibrant and fashion-forward market, and we’re thrilled to bring our unique blend of style and social purpose to the capital city. This store embodies our vision — to create spaces that are not only retail destinations but also reflect our commitment to doing good.”
Sohail Khan echoed this sentiment, adding, “From the very beginning, Being Human was about more than just fashion — it was about compassion, connection, and community. This new store in Delhi is a reflection of those values, offering people a space to shop with purpose and make a real difference in the lives of others.”
The store’s design and offerings aim to redefine the retail experience for the urban consumer, merging style, sustainability, and social responsibility. With each purchase, customers contribute to Being Human’s larger mission of empowering marginalised communities and creating lasting change.
As Being Human Clothing continues to expand its national presence, the new Delhi store stands as a symbol of the brand’s dedication to fashion that feels good and does good — where every outfit tells a story of style and impact.
