Company adopts a house-of-brands identity as it expands beyond baby care into beauty, pet care, electronics and home categories
Baby & Mom Retail has changed its corporate name to Kharesiya Brands, marking a shift from its origins as a baby-care focused seller to a broader consumer brand platform spanning multiple lifestyle categories.
The rebranding underscores the company’s transition into a so-called “House of Brands” model, under which it builds and operates separate consumer labels across segments such as beauty and personal care, pet care, consumer electronics and home appliances. The company said the move was driven by the expansion of its portfolio over the past few years, which made a single-category identity less representative of the business.
Founder and Chief Executive Officer Shish Kharesiya said the new name reflects the company’s current structure rather than a change in ownership or strategy. “This rebrand is not a departure from who we are, it’s a reflection of who we have become,” he said, adding that the company now serves distinct customer groups through multiple category-led brands.
The development comes as the company reports strong growth in scale. It said it is on track to cross Rs 120 crore in gross merchandise value (GMV) annual run rate in FY26, supported by portfolio expansion and a wider presence across direct-to-consumer and marketplace channels.
Kharesiya Brands’ portfolio includes Oyo Baby in the baby-care segment and Newish in beauty and personal care. In the pet care category, the company operates Amorite, while Redcop focuses on everyday consumer electronics accessories such as headphones and power banks.
Its home and sleep portfolio includes Gadda, which sells mattresses and sleep products, and Mattress Protector, a bedding essentials line. In home appliances, the company runs Corvell, which offers products ranging from kitchen appliances to air coolers.
While the corporate identity has changed, the company said its leadership team and core operations remain the same. The rebranding is intended to provide a clearer umbrella structure for its brands as it scales across categories.
Going forward, the company plans to invest further in product development, supply chain capabilities and team expansion to support growth. Strengthening its omnichannel distribution and building stronger brand differentiation are expected to be key priorities.
Founded in 2013 and headquartered in Gurgaon, Kharesiya Brands operates as a digital-first consumer business targeting Indian households across everyday-use product categories.
