KIPRUN aims to serve over 5 million active runners by 2030, with 35 new products planned this year, including 17 performance running shoes
Decathlon India is targeting running sport turnover of more than Rs 1,000 crore by 2030 as its expert running sub-brand KIPRUN looks to tap the growing running culture in the country and serve over 5 million active runners.
The company plans to expand its running portfolio across performance footwear, apparel, hydration packs, trail gear and accessories. KIPRUN will introduce 35 new products in the running segment this year, including 17 high-performance running shoes.
Focus On Performance And Product Innovation
The expansion comes as organised running events and participation in the sport increase across India. Decathlon said its strategy will focus on product engineering and community engagement to strengthen its position in the running segment.
The new product pipeline includes technologies aimed at addressing performance requirements across different levels of running. These include advanced cushioning, responsive foam technologies and carbon-infused footwear.
According to IMARC Group, India’s running gear market grew from USD 2.5 billion in 2025 to USD 2.7 billion in 2026 and is projected to reach USD 4.9 billion by 2034.
Bruno Araujo, Country Sports Leader – Running, Decathlon Sports India, said India was at an inflection point in its sports journey, with running evolving from a niche fitness activity into a broader community-led movement.
“Our KIPRUN vision for India is to become the first destination for runners in India, championing true sportivity across the nation and making running a daily, healthy habit that nurtures holistic wellbeing for millions of Indians,” Araujo said.
Building An Expert-Led Running Business
Decathlon said KIPRUN’s India strategy will combine performance footwear innovation with expert-guided customer experiences across its stores and digital channels.
Hans Peter Jensen, Sports Director, Decathlon Sports India, said KIPRUN represents a focused investment in the future of running and is a core pillar of Decathlon’s long-term multi-sport strategy in India.
“KIPRUN by Decathlon represents a focused bet on the future of running and serves as a core pillar of Decathlon’s long-term multi-sport strategy in India,” Jensen said.
“As a dedicated, technical running brand validated by professional runners and athletes across the world, our ambition is to scale our turnover past Rs 1,000 crore by 2030, serving over 5 million active runners,” he added.
The company said it will continue to build its product pipeline to sustain growth beyond the 35 products planned for this year, while expanding access to technical running products and expertise through its retail and digital network.
