Rs 9,499 smartwatch targets badminton and running enthusiasts with sport-specific analytics, AI insights and recovery tracking
Increasing its product portfolio, Titan Smart has launched Celestor Swift, an ultra-light performance smartwatch aimed at India’s growing community of badminton and running enthusiasts, with sport-specific analytics designed to help users better understand and improve their performance.
Priced at Rs 9,499, the smartwatch features advanced badminton and running algorithms, alongside AI-powered personalised insights through Titan Q. The launch campaign features Indian badminton stars and brand ambassadors Satwiksairaj Rankireddy and Chirag Shetty.
Badminton-Specific Performance Tracking
Celestor Swift offers badminton-focused metrics including stroke distribution, smash speed, rally patterns, game tracking, training effect and recovery. The features are designed to help players quantify different aspects of their performance and track their progress across training sessions and matches.
For runners, the smartwatch provides precision GPS tracking, pace per kilometre, vertical oscillation, ground contact time, balance, and total ascent and descent. It also includes VO₂ Max tracking and zone-based training.
AI-Powered Training Insights
Titan Smart has positioned Celestor Swift as an everyday performance companion that combines sport-specific tracking with personalised training insights.
The smartwatch’s Titan Q feature provides AI-powered recommendations intended to help users make decisions around training and recovery. The company said the device is designed to make performance data more accessible to both competitive and recreational athletes.
Seenivasan Krishnamurthy, Chief Sales and Marketing Officer, Wearables Division, Titan Company Limited, said consumers are increasingly looking for smartwatches that offer meaningful performance insights, adding that Celestor Swift brings sport-specific intelligence to a wider audience with a focus on badminton and running.
Badminton Stars Front Campaign
The launch is backed by Satwiksairaj Rankireddy and Chirag Shetty, who feature in the campaign for the new smartwatch.
Satwiksairaj Rankireddy said understanding one’s game can help players improve, while Chirag Shetty highlighted the importance of consistency, preparation, recovery and tracking performance.
The campaign film for Celestor Swift is also live on YouTube.
Available In Three Colours
The Titan Smart Celestor Swift is available in Vector Black, Sand Beige and Graphite Blue colour variants.
The smartwatch is priced at Rs 9,499 and is available through Titan World stores, Titan’s official website, leading retail outlets across India and major e-commerce platforms.
The launch expands Titan Smart’s sports-focused wearable portfolio as consumers increasingly use smartwatches not only for basic fitness tracking but also for more detailed training and performance insights.
