Founded by fashion industry veterans, ENGYNE blends global design with Indian craftsmanship to offer premium menswear at accessible prices
India’s men’s fashion market is about to get a fresh new look with the launch of ENGYNE, a premium menswear brand that promises stylish clothing at affordable prices. Based in Bangalore, ENGYNE has its roots in Paris and was started by fashion experts Gnanaprakash, Karthikeyan K., Karthikeyan P., Ramesh Kumar, and Dinesh D., who have earlier worked with well-known international brands like Diesel and Guess.
ENGYNE’s first collection, for Spring-Summer 2025, features everyday wardrobe must-haves made from high-quality Supima cotton and special fabric blends. The clothes include unique textures like mis-jersey, micro-pique, and jacquard, all designed to feel good and last long. They also use advanced printing and embroidery techniques to give the garments a premium, global look.
The brand will be available only online through its official website and a mobile app that’s launching soon. This Direct-to-Consumer (D2C) model helps ENGYNE keep prices in check while maintaining high standards. Since the brand owns its own production unit, it can take care of everything—from fabric choice to stitching—ensuring top-notch quality at a much lower price.
“ENGYNE is more than fashion—it’s about making premium quality accessible for everyone,” said Director Karthikeyan K.
Director Dinesh D. added, “Our clothes go through the same quality checks as designer wear that costs three times more.”
Unlike fast fashion brands, ENGYNE focuses on timeless designs, strong quality control, and sustainable fashion. It plans to reach out to young, urban men through social media campaigns and influencer tie-ups.
In the near future, ENGYNE will expand its range to include shirts, chinos, jackets, and jeans, and even aims to sell internationally—highlighting Indian craftsmanship on a global platform.
By blending French fashion with Indian skills, ENGYNE aims to become a go-to brand for men looking for stylish, high-quality clothes at reasonable prices.
