The women’s bottomwear brand expands its retail footprint with a 2,400 sq. ft. flagship in Mumbai, inaugurated by brand ambassador Prajakta Koli
Go Colors has strengthened its retail presence with the launch of a new 2,400 sq. ft. flagship store on Mumbai’s Bandra Linking Road, one of the city’s most vibrant fashion and shopping corridors. Inaugurated by the brand’s face, content creator and actor Prajakta Koli, the store is now the company’s largest in Mumbai among its 64 existing outlets. The opening marks the brand’s continued expansion into large-format experiential retail, following successful flagship launches in Chennai and Bangalore.
The brand’s latest move comes at a time when Indian women are placing increasing emphasis on comfort, versatility and confidence in their everyday wardrobe choices. Positioned as a core wardrobe essential, Go Colors focuses on delivering well-fitted, high-quality bottomwear that meets the diverse needs of women across office wear, leisure, travel, weekends and celebrations. Addressing a long-standing challenge in the women’s apparel segment, Go Colors aims to offer a wide and inclusive range of innerwear and bottomwear that prioritises comfort without compromising on style.
The Bandra Linking Road flagship provides an elevated, immersive shopping experience with curated category zones, collection walls, dedicated occasion edits and spacious trial rooms. The store brings the brand’s extensive assortment of fits, fabrics, colours, silhouettes and sizes together under one roof, catering to women across all age groups, body types and lifestyle needs. The space has been designed to communicate the brand’s core philosophy: that confidence begins with comfort and the right fit.
“This flagship store marks a key milestone in Go Colors’ physical retail journey. After the success of our large-format stores in Chennai and Bangalore, Mumbai’s Linking Road is a natural next step. Linking Road represents discovery, style, exploration and convenient fashion shopping, providing us with the ideal space to showcase our full range in a way that’s more accessible to diverse shoppers. This store reflects our long-term vision of building deeper, experience-led retail across India,” said Gautam Saraogi, Founder & CEO, Go Colors.
Prajakta Koli inaugurated the flagship and explored the store alongside fans and influencers. She is also the face of the brand’s limited-edition MostlySane collection, created in collaboration with Go Colors to celebrate individuality, comfort and expressive personal style — values that resonate strongly with India’s young, digital-first consumers.
“Today’s Indian woman wants clothing that moves with her life — comfort for long days, confidence for work and style for every version of herself. Go Colors is built on understanding real women, real fits and real needs. The new MostlySane collection with Prajakta brings that philosophy to life in a very modern, expressive way. And the new flagship store brings this to life with a dedicated MostlySane display that allows customers to experience it up close,” said Vatsal Koolwal, CMO, Go Colors.
Reflecting on the launch, Prajakta Koli said: “What I love about Go Colors is how inclusive and relatable the brand feels. The store truly reflects that — it’s welcoming, easy to shop, and designed around what women actually need in their everyday lives.”
The launch event infused the space with youthful energy as Prajakta shared her favourite picks from the collection and engaged with shoppers, reinforcing the strong cultural and pop-identities associated with the brand’s next phase of growth.
Evolving beyond its origins as a leggings brand, Go Colors has now positioned itself as a comprehensive bottomwear destination that prioritises expressive, functional and long-lasting fashion. With more than 800 exclusive stores across over 200 cities, the brand continues to expand aggressively and plans to add 80–90 net new stores annually, with a sharpened focus on design innovation and experiential retail.
