The partnership will enable the company to expand its presence in 12 stores of Reliance Centro across India
Nandani Creation or NCL, a women’s Indian wear player selling apparel under the Jaipur Kurti brand, has entered into a partnership with Reliance Centro, a fashion store. This strategic expansion underscores the company’s goal to strengthen its retail footprint in key target markets.
The proposed partnership will enable the company to expand its presence in 12 stores of Reliance Centro across India and will offer the latest collection, as per the official statement. With a focus on fortifying its direct-to-consumer (D2C) ecosystem, Nandani Creation aims to build a strong presence in the women’s Indian wear segment.
“This partnership with Reliance Centro marks a significant milestone in our journey to bring our designs closer to our customers. As we continue to expand our retail presence, we are excited to work with a brand that aligns with our values of quality, style and customer experience. We look forward to leveraging this association to deliver a curated, in-store experience that resonates with the evolving tastes of Indian women,” stated Anuj Mundhra, Chairman and Managing Director of Nandani Creation.
Besides this partnership, the company currently operates eight company-owned, company-operated (Coco) retail stores (three in Jaipur, one in Ahmedabad, one in Kota, one in Shri Ganganagar, one in Lucknow and one in Ghaziabad) and five Fofo retail stores, over six Shoppers Stop stores, over 80 SIS stores, over 53 Reliance Trends stores and many more. The company also retails through all the major ecommerce platforms, its proprietary website, the statement added.
