The 3,216 sq ft Banjara Hills store expands Birkenstock’s high-street presence in India and introduces the brand’s premium 1774 Collection to Hyderabad for the first time
Birkenstock has expanded its high-street presence in India with the opening of a new concept store in Banjara Hills, Hyderabad, as the German footwear brand continues to strengthen its retail footprint across key Indian markets.
The 3,216 sq ft store brings Birkenstock’s footwear portfolio to one of Hyderabad’s prominent high-street retail destinations and showcases the brand’s Autumn/Winter 2026 collection.
Premium Collection Debuts In Hyderabad
The new store features Birkenstock’s signature silhouettes, including Arizona, Gizeh, Madrid, Boston and Mayari, along with its clog and closed-shoe ranges.
The outlet also marks the first Birkenstock store in Hyderabad to feature a dedicated display for the 1774 Collection, the brand’s premium line.
The Autumn/Winter 2026 collection reinterprets familiar styles through new colours, materials and finishes. The range includes details such as rivets, braided leather elements and an expanded buckle selection, alongside animal prints and textured leathers.
Expanding India Retail Footprint
The Banjara Hills opening forms part of Birkenstock’s continued retail expansion in India, with the brand targeting high-street locations that attract fashion and lifestyle consumers.
Banjara Hills, known for its concentration of premium retail and lifestyle destinations, provides the brand with a prominent location to showcase its footwear and craftsmanship.
The store also allows consumers to experience Birkenstock’s signature footbed and its wider product range in a dedicated retail environment.
250 Years Of Shoemaking Heritage
Birkenstock traces its shoemaking heritage back to 1774 and is known for its anatomically shaped footbed, which remains central to the brand’s product philosophy.
With the new Hyderabad store, the company is looking to build greater engagement with existing consumers while introducing its footwear and premium collections to new customers in the city.
