Fashion meets tradition in a sustainable capsule collection for bold, modern women
Lavie, a leading Indian fashion accessory brand, has partnered with celebrated designer Payal Singhal to launch an exclusive line of limited-edition handbags. The collection, featuring Payal Singhal’s iconic prints, will be available from 15th January, offering a blend of contemporary design and cultural richness.
This collaboration, aimed at making designer fashion accessible, brings together Lavie’s modern handbag designs and Singhal’s artistic flair. Known for her intricate detailing and bold prints, Singhal’s work is seamlessly integrated into Lavie’s timeless silhouettes. Targeting women aged 25-40, the collection appeals to those seeking stylish yet luxurious accessories.
“Our collaboration with Payal Singhal celebrates the harmony of art and versatility,” said Ayush Tainwala, CEO of Lavie. “This collection is not just about handbags but about offering a piece of art that embodies style and cultural richness.”
The collection showcases four stunning signature prints, each narrating a unique story. The Safari Print, inspired by African jungle safaris, captures the adventurous spirit of the wild with bold motifs of flora and fauna. The Anar Mor Print pays tribute to Jaipur’s regal palaces, blending nostalgic charm with intricate hand-painted details. Drawing inspiration from an English summer garden, the Abutilon Print features exotic flowers in soft pastels and vibrant hues. Finally, the Saras Print reflects the opulence of Mughal gardens, with lush plants and delicate detailing. Crafted from premium vegan leather, the collection highlights Lavie and Payal Singhal’s shared commitment to sustainability. “Our aim was to create designs that celebrate individuality while embracing eco-conscious practices,” said Payal Singhal. “This collaboration lets women carry art that is both stylish and purposeful.”
Available on Lavie’s and Payal Singhal’s official websites, as well as select retail stores, the collection caters to confident women who appreciate the fusion of modern style with traditional elegance.
This collaboration marks Lavie’s entry into the designer segment, aligning with its vision to innovate and meet evolving customer preferences. For Singhal, the partnership expands her signature prints into the accessories market. Together, they celebrate Indian craftsmanship while ensuring luxury is accessible to all.
