The designer’s first online fine jewellery boutique features an everyday collection built around his signature M insignia
Manish Malhotra Fine Jewellery has introduced its first online boutique through an exclusive partnership with Tata CLiQ Luxury, with the designer’s new M Collection now available on the platform. The collection is also being sold through Manish Malhotra’s flagship stores.
Built around Malhotra’s signature M insignia, the collection comprises everyday fine jewellery across rings, bracelets, necklaces and earrings. It uses 18-karat gold and natural diamonds, alongside black diamonds, malachite, black onyx, mother of pearl and ceramic.
The introduction will strengthen Tata CLiQ Luxury’s presence in fine jewellery while giving Malhotra a dedicated online channel for the category. The collection includes pieces designed to be layered, stacked or worn in different ways, including an Infinity Bracelet that can also be converted into a choker.
“Fine jewellery is an important and growing category on Tata CLiQ Luxury, and with this launch, we are further strengthening the category while making the brand more accessible to discerning consumers across the country,” said Gopal Asthana, CEO, Tata CLiQ Luxury.
Malhotra said the collection was intended to give consumers a more personal interpretation of the insignia associated with his fashion house.
“The M has always been deeply personal to me — not only because it is an intrinsic part of the House, but because it is my name, my signature and, in many ways, my identity. With this collection, I wanted that signature to become personal to the wearer. Fine jewellery will always carry a sense of luxury and preciousness, but I wanted these pieces to exist naturally within everyday life and its rituals — from wellness to coffee, work and dressing for the evening,” said Malhotra, founder and creative director.
This will adds fine jewellery to Malhotra’s broader portfolio spanning couture, bridalwear, menswear, high jewellery, accessories and lifestyle products. His eponymous house was founded in 2005.
