MD Kavindra Mishra says that the company has deliberately paused rapid store additions to fine-tune operational KPIs, maximise supply chain efficiencies and boost sales productivity per square foot
Shoppers Stop has paused the rapid store additions for its value-fashion format Intune, as the company is looking to prioritise optimisation. Kavindra Mishra, Managing Director and Chief Executive Officer of the company said that the brand will resume its expansion phase once the operational excellence is locked in.
“Currently, our strategic priority for Intune is optimisation over expansion. We have deliberately paused rapid store additions to rigorously fine-tune operational key performance indicators (KPIs), maximise supply chain efficiencies and boost sales productivity per square foot,” Mishra said in the company’s annual report for 2025-26.
He added that Intune has successfully reached critical scale with improving operational efficiencies. Concluding its ambitious phase one rollout with nearly 90 stores, it delivered Rs 282 crore in annual sales in the last financial year (FY26).
Focus On Premiumisation
Sharing further details, Mishra noted that the company’s flagship department store business crossed the milestone of Rs 5,000 crore, underpinned by a Like-for-Like (LFL) sales growth of 4.7 per cent, which is the highest in the past decade for the company, excluding Covid anomalies.
“Most importantly, this premiumisation drive has successfully reversed negative footfall trends, turning store walk-ins overwhelmingly positive,” he explained. During FY26, the company’s premium brand portfolio contributed a commanding 69 per cent to total sales, growing by 10 per cent LFL year-on-year. This upward shift naturally elevated its Average Transaction Value (ATV) by 7 per cent and Average Selling Price (ASP) by 6 per cent.
The MD emphasised that a pivotal driver of this is the personal shopper initiative, which clocked over Rs 1,200 crore in annual revenue and represents a 26 per cent contribution. “We are rapidly transitioning from transactionbased to destination-based retail, integrating cafes, gaming arcades, and bespoke services to drastically increase customer dwell time,” the MD and CEO pointed out.
He shared that Global SS Beauty Brands (GSSBB), the company’s dedicated distribution arm, recorded healthy traction with gross revenues of Rs 426 crore, marking an 81 per cent year-on-year surge and a 90 per cent compound annual growth rate (CAGR) over three years.
The company followed a disciplined approach to capital allocation during the year, prioritising returns and balance sheet strength. Expansion continued with the opening of 27 stores (8 department, 14 Intune, 3 beauty and 2 homestop stores) and renovation of 3 department stores, including its state-of-the-art Juhu store. During the year, the total capex investment was Rs 114 crore.
