The brand will now reach customers across the UAE and the broader Gulf Cooperation Council (GCC) ecosystem through this collaboration
Snitch, a direct-to-consumer (D2C) menswear brand, has entered the Middle East market with its introduction in the United Arab Emirates (UAE) through leading fashion marketplaces Noon and Namshi, marking its first international expansion.
The brand will now reach customers across the UAE and the broader GCC ecosystem through this collaboration. The company said that with Dubai emerging as a global fashion and lifestyle capital, the Middle East offers a high-growth, trend-aware market for it international debut.
“Taking Snitch to Dubai is a big moment for us. We have built the brand in India by staying fast, trend-focused, and deeply connected to our customers. Dubai feels like the right first step internationally as it’s energetic, fashion-forward, and globally influential. We see a clear space in the market for menswear that brings global design sensibility at an accessible premium,” stated Siddharth Dungarwal, Founder, Snitch.
The company is positioning itself as a trend-first, affordable premium brand, targeting the gap between mass fast fashion and global luxury labels. The company will compete with international high-street players while differentiating itself through speed, focused menswear expertise, and high drop frequency.
In the UAE, Snitch will introduce its signature trend-led menswear, including silhouettes, statement styles and occasion-driven collections designed for a modern, style-conscious consumer.
