The company plans to roll out four to five more such stores across key cities, including Bangalore, Hyderabad, and Delhi, by the end of the current fiscal year
In line with its expansion strategy, Snitch, a direct-to-consumer (D2C) fashion brand, has unveiled its first-ever experiential store in Colaba, Mumbai. With this latest addition, the brand has taken its store count to 79 across India.
Unlike traditional retail outlets, Snitch 2.0 is conceived as a living expression of the brand’s DNA, as per the official statement. Elements of the store have been curated to spark curiosity, foster interaction, and create community, the brand said.
“Snitch 2.0 is more than a store and a physical manifestation of our vision to create experiences that inspire. Colaba, with its vibrant cultural energy, makes the perfect backdrop for us to showcase this evolution. This is a step towards shaping retail as not just transactional, but transformational,” highlighted Siddharth Dungarwal, Founder & Chief Executive Officer (CEO), Snitch.
The Colaba store also doubles as a hub for product drops, collaborations, and cultural events, bringing together fashion, music, and community, the statement pointed out. As part of its experiential retail strategy, Snitch plans to roll out four to five more such stores across key cities, including Bangalore, Hyderabad, and Delhi, by the end of the current financial year.
