V-Bazaar is also increasing investments in workforce training, including programmes focused on store operations, merchandising and customer handling to maintain uniform standards across locations
Fashion and lifestyle retailer V-Bazaar said it is accelerating expansion in smaller towns and plans to grow its workforce to around 10,000 employees over the next four years as it scales up its retail network across emerging markets.
The company, which currently employs around 3,600 people, said hiring will largely be focused on tier 3 and 4V-Bazaar, retail expansion, fashion retail, workforce expansion, Tier III markets, Tier IV markets, jobs, retail hiring, value fashion, towns where consumer demand has remained steady and store expansion continues.
“The increase in workforce is linked to the company’s plan to scale its network to over 250 stores over time,” the company said in a statement.
V-Bazaar said each new outlet is expected to create 35-40 direct jobs, apart from indirect employment opportunities through logistics and local service partners.
The retailer currently operates 130 stores across seven states and more than 100 cities, primarily catering to tier 3, 4 and emerging markets. The company said it is entering newer towns while also strengthening its presence in existing markets.
Its expansion is being driven through a “cluster-based approach”, where nearby stores support supply chain efficiencies and operational management.
The company added that recruitment is underway across multiple levels, ranging from store staff to cluster and regional roles, with a strong emphasis on local hiring in smaller markets.
V-Bazaar is also increasing investments in workforce training, including programmes focused on store operations, merchandising and customer handling to maintain uniform standards across locations. The company said it is simultaneously strengthening HR systems and compliance processes related to PF, ESI and other employee requirements.
Chairman and Managing Director Hemant Agarwal said the retailer is focused on building strong teams as it expands into new markets.
“Our focus is on building strong teams on the ground as we expand into newer markets,” Agarwal said.
“As we add more stores in smaller towns, we are creating opportunities for local talent and investing in training so teams are ready from the start…The company is hiring management trainees from renowned management and fashion institutes. The idea is to grow in a steady and structured way,” he added.
V-Bazaar said its value-fashion model is supported by direct sourcing and in-house product design, enabling the retailer to offer competitively priced private-label apparel across categories for men, women and children.
