6 new wrangler stores in Ujjain, Goa, Indore, Bilaspur, Katihar, and Bareilly; plans to open over 60 more stores in the next year
Wrangler®, the global leader in denim, has announced the opening of six new retail stores across India in Ujjain, Goa, Indore, Bilaspur, Katihar, and Bareilly. This expansion aligns with Wrangler’s focus on catering to the growing demand for premium denim and apparel in emerging Indian markets, bringing its exclusive brand experience beyond tier-1 cities.
Each of the new stores spans over 1,000 sq. ft and offers Wrangler’s popular denim collections and accessories in a modern, immersive retail setting. With this addition, Wrangler now operates 58 exclusive brand outlets (EBOs) in India, with over 80% located outside major metropolitan areas.
“We are witnessing a strong demand for premium products in emerging markets,” said Nitin Chhabra, CEO of ace turtle, the exclusive licensee of Wrangler in India. “Consumers are investing in quality, and our premium collections are resonating well. Our expansion reflects our commitment to reaching high-demand regions and blending online convenience with the experience of physical stores. We plan to open over 60 new Wrangler stores in India within the next year.”
Ace turtle’s data-driven approach, leveraging online sales insights, identified significant growth in demand in cities like Ujjain, Goa, and Bareilly, leading to the decision to establish exclusive brand outlets there. This strategy supports Wrangler’s mission to strengthen its presence across India, offering a trusted, high-quality denim experience to consumers nationwide.
Wrangler®, a Kontoor Brands (NYSE: KTB) icon, has embodied authentic American style for 75 years, blending quality and timeless design inspired by Western heritage. Available globally, Wrangler®’s men’s and women’s collections aim to inspire everyday strength and confidence. Visit wrangler.in for more.
Ace turtle, based in Bengaluru and Singapore, is a leading tech-native retail company in India, integrating design, manufacturing, and marketing to serve consumers directly. The exclusive licensee of global brands such as Lee®, Wrangler®, Toys”R”Us®, and Dockers®, ace turtle harnesses proprietary technology to meet evolving consumer needs.
