Prateek Agarwal and Chetan Agarwal, founders of Inlife Healthcare speak to BW Retail World on growth, evolving wellness trends, and future expansion
Q: Starting from 1973, what have been the most pivotal moments or decisions in Inlife’s growth story — whether product innovations, changes in business model, or market shifts — and how have those shaped the brand’s values and identity today?
Inlife Group’s progressive growth from pharmaceuticals to wellness and our forte into nutraceuticals have been pivotal moments. These decisions have shaped our brand values, including innovation, customer-centricity, and empowering individuals to live healthier lives.
Q: Could you share where Inlife stood in the most recent financial year in terms of revenue growth, profitability margins, and what your market share is in the Indian wellness / supplements / nutraceutical segment compared to key competitors?
Inlife has witnessed significant growth and consolidated its position as one of the established leading player in the Indian wellness/supplements/nutraceutical segment, holding significant share in the market.
Q: From your vantage point, how have consumer wellness trends in India (and globally) evolved in the past 5 years — e.g. interest in plant-based, immunity boosting, mental wellness etc. — and how is Inlife adapting its product portfolio or R&D pipeline to those shifts?
Globally, consumers increasingly seek products promoting overall wellbeing. In India, specifically, there’s been a rise in demand for products that address lifestyle-related health issues, such as stress, anxiety, and digestive health. Globally, there’s been a growing interest in Plant-Based products, Probiotics, Magnesium and Supplements that support mental wellbeing. At Inlife, we’ve been closely monitoring these trends and adapting our product portfolio and R&D pipeline accordingly. We’ve launched several new products that cater to these emerging trends, including plant-based supplements, probiotics, magnesium and products that support mental wellbeing.
Q: With increasing regulation, consumer awareness, and scientific scrutiny around supplements and nutraceuticals, how does Inlife ensure product quality, safety, standardisation, and how do you see this regulatory environment affecting your ability to innovate or scale?
Inlife adheres to GMP, follows international standards, and conducts rigorous testing. We prioritize transparency, clear labeling, and regulatory compliance. Furthermore, we believe in the principle of providing World-class, Quality, and Effective products and always innovating to provide best possible solutions to the ever demanding consumer needs.
Q: What are your plans for expanding Inlife, both in terms of geography (domestic vs international), distribution channels (online, retail, wholesale), and product categories — for example entering new wellness sub-segments or leveraging digital health — over the next 3-5 years?
Inlife plans to expand geographically, strengthen online presence, and explore new product categories. We continuously thrive to bring in new technology, ingredients, offerings for our users. Our ultimate goal is to empower individuals to take control of their health and wellbeing.
