‘True Beauty. Unstoppable You’ encourages women to embrace confidence, self-love, and individuality, challenging conventional beauty norms
Shryoan Cosmetics, a leading name in the beauty industry, has unveiled its Women’s Day campaign, ‘True Beauty. Unstoppable You’, aimed at empowering women to embrace their uniqueness and redefine beauty on their own terms. The campaign seeks to dismantle outdated beauty stereotypes and promote self-acceptance through an engaging digital movement.
The initiative will roll out across Instagram, YouTube, and Facebook, encouraging women to share their personal journeys of self-love using #TrueBeauty and #UnstoppableYou. Through this, Shryoan hopes to foster a community that celebrates diversity and confidence beyond traditional beauty standards.
Drishti Madnani, Co-Founder & Makeup Expert at Shryoan Cosmetics, emphasized the brand’s commitment to inclusivity, saying, “At Shryoan, we believe beauty isn’t defined by fleeting trends but by confidence, authenticity, and self-expression. Every woman’s story is unique, and this campaign is about giving her a platform where she feels heard and valued. It’s not just about makeup—it’s about embracing oneself without hesitation or fear.”
As part of this initiative, Shryoan will collaborate with influencers and thought leaders who will share their own experiences with self-acceptance and resilience, inspiring others to overcome beauty-related insecurities.
Founded in 2020 by Nischay Madnani in New Delhi, Shryoan Cosmetics has quickly made a mark in the Indian beauty industry. The brand emerged from a family legacy in cosmetic wholesaling, with a vision to provide luxurious yet affordable makeup products. Operating from its headquarters in Kohat Enclave, New Delhi, Shryoan continues to expand its presence across online and offline markets in India, championing beauty that is inclusive, accessible, and empowering.
