Rajesh Yadav, Business Head, 7E Wellness India, shares insights on the brand’s growth strategy, its collaboration with Looks Salon, and plans to shape the future of wellness in India
What has been the most significant driver of growth for 7E Wellness since its inception? How do you plan to sustain this momentum?
7E Wellness began in 2008 in California with wellness centres and spas. At our peak in the US, we operated 16 wellness centres. In 2017–18, we shifted into anti-ageing microcurrent devices. Our India journey started in 2022 through a joint venture with Brand Concepts. Since then, our growth has been fuelled by strategic collaborations – notably with Hindustan Unilever (for Lakmé salons), VLCC beauty schools, and recently with Looks Salon, which operates across 54 cities. These alliances are not just about sales – they integrate our courses and devices into their service offerings. Our sustainable model focuses on B2C products like conductive gels, peptide serums, and eye lift serums, while also building key accounts and a distribution network across West, North, and East India. We plan to expand into South India next year.
Could you elaborate on your collaboration with Looks Salon?
Our vision is to create India’s first large-scale, tech-enabled, science-backed skincare destination that delivers visible results. Looks Salon, being a pioneer in luxury salon services, is the perfect partner. We’re merging clinical-grade skincare outcomes with the luxury salon experience. The idea is to allow clients to receive high-efficacy treatments in a pampered, non-clinical environment, offering both comfort and results.
How do you assess your financial performance and revenue strategy in India?
Our business model in India operates across three verticals. First is B2C, which focuses on devices and consumables for direct consumers. Second is key accounts—including salon chains and beauty schools. Third is distribution, through which we reach stand-alone salons. Together, these streams form the backbone of our revenue and growth strategy. Our hero products—like peptide serums and conductive gels—ensure repeat sales and brand sustainability. We’re now looking to enhance our D2C focus to empower end users directly, especially urban women and men who want skincare that integrates into their daily lives.
Which geographic regions or segments are you targeting next for expansion?
Right now, our focus is on the western, northern, and eastern regions of India. South India is on the roadmap for the next financial year. In terms of segments, we continue to prioritise B2C, beauty schools, and salon chains. That said, we’re increasingly focusing on empowering individuals. For example, someone getting ready for an evening out can use our MyoLift device to contour their jawline in just a few minutes. We want our products to become part of people’s daily wellness rituals—simple, effective, and accessible.
How do your handheld devices work for at-home users? Are they easy to integrate into daily routines?
Yes, absolutely. Our app-based MyoLift devices are designed for everyday use. A 3–10 minute session can target areas like jawline contouring or facial toning. The app uses AI to analyse hydration, collagen levels, and facial structure to personalise treatment and suggest aftercare. For deeper treatments, clients can visit salons, but we also offer one-on-one video training for home users. The goal is to make high-efficacy skincare convenient and accessible for modern lifestyles.
How is 7E Wellness positioned to capitalise on broader wellness trends in India?
Post-COVID, wellness has taken centre stage globally. In India, this shift has been especially strong—people are now more conscious of their physical, mental, and even spiritual well-being. I believe wellness is a sunrise sector for the next two decades. We’re well positioned to ride this wave. Our FDA-cleared products are sold worldwide, but India is unique for us. That’s why we formed 7E Wellness India Private Limited, a joint venture with Brand Concepts. It’s our only international JV, which reflects our belief in the long-term potential of the Indian wellness market.
How do you view the future of the wellness industry in India, and what role will 7E Wellness play in shaping it?
The last five years have shown a clear cultural shift—families are now investing in wellness together. It’s not just about individual skincare routines, but an overall lifestyle of well-being. While I come from a background in luxury fashion and accessories, I see wellness as the most promising sector of the future. We want to lead the charge in democratising science-based skincare in India—making it available at home, in salons, and across economic segments. By empowering both professionals and consumers with effective tools and knowledge, 7E Wellness aims to be at the forefront of this transformation.
