The company says that Dhoni has earned the respect and trust of millions through his integrity, discipline and consistency, qualities that resonate deeply with its own values
Malabar Gold & Diamonds has appointed Indian cricketer MS Dhoni as its brand ambassador, marking the beginning of a long-term association centred around ‘The Responsible Jeweller’, the brand’s philosophy of taking responsibility beyond jewellery.
The company said that the campaign will roll out through one of Malabar Gold & Diamonds’ largest integrated consumer programmes. This spans television, print, digital, social media, radio, cinema, out-of-home media, retail experiences and owned platforms, reaching consumers through more than 450 Malabar Gold & Diamonds stores globally.
“Consumers today expect more from the brands they choose. Beyond exceptional products, they seek transparency, authenticity and confidence in every purchase. We believe the jewellery industry has a responsibility to meet these expectations through ethical business practices, uncompromising quality and a customer-first approach,” stated MP Ahammad, Chairman, Malabar Group.
On appointing the cricketer as the brand ambassador, the Chairman added that Dhoni has earned the respect and trust of millions through his integrity, discipline and consistency, qualities that resonate deeply with the company’s own values.
“Throughout my career, I have believed that trust is earned through actions and consistency. That is what makes this association with Malabar Gold & Diamonds meaningful for me. I look forward to supporting Malabar Gold & Diamonds in encouraging more people to make informed jewellery-buying decisions and choose with confidence,” said MS Dhoni.
