While Keemti’s flagship presence begins in Mumbai, the brand is also looking to cater to the evolving aspirations of consumers across tier 2 and 3 markets in India through its omnichannel approach
The Kothari Group has officially entered India’s retail jewellery market with the opening of Keemti Jewels, a contemporary lab grown diamond jewellery brand. Marking its retail debut, Keemti has opened its first flagship store in Andheri, Mumbai.
Backed by entrepreneur and investor Nikhil Kamath, along with entrepreneur-investor Kavin Shah, Keemti aims to bring together the Kothari Group’s expertise in jewellery manufacturing with a modern, consumer-first vision for the future of lab grown jewellery, the official statement noted.
Located on Link Road near Infiniti Mall, the space showcases the brand’s signature collections across everyday wear, occasion-led jewellery, statement designs and modern essentials, along with personalised consultations, private viewing experiences and dedicated lounge areas.
“With Keemti, we saw an opportunity to build a brand that reflects where the future of fine jewellery is headed. The growing shift toward lab grown diamonds is not just a trend, it represents a larger evolution in consumer mindset toward conscious luxury, accessibility and modern design,” stated Sunil Kothari, Chairman, Keemti.
While Keemti’s flagship presence begins in Mumbai, the brand is also looking to cater to the evolving aspirations of consumers across tier 2 and 3 markets in India through its omnichannel approach. With an expanding omnichannel presence across retail stores, ecommerce and marketplaces, Keemti aims to make lab grown diamond jewellery a more contemporary, accessible and smart choice for a new generation of consumers, the official statement emphasised.
“With our expansion plans, we are focused on taking the Keemti experience to newer markets across India and building a brand ecosystem that seamlessly blends retail, digital, and community-led engagement,” highlighted Armaan Kothari, Founder and Managing Director, Keemti.
