Rapid growth continues as New Balance opens its second Mumbai outlet within a month
US-based sports footwear and apparel brand New Balance has widened its footprint in Mumbai with the inauguration of a new store at Infiniti Mall, Malad. This marks the brand’s second outlet in Mumbai, unveiled less than a month after the opening of its maiden store on Linking Road.
“It has been an exciting month for us in Mumbai. Following the successful launch of our first store, we are thrilled to announce the opening of a second store within a month. This marks a major step forward in our expansion journey in India,” said Radeshwer Davar, Country Manager, New Balance India.
The newly opened store offers a meticulously curated assortment of performance and lifestyle products, showcasing proprietary technologies like Fresh Foam X and FuelCell.
While the American footwear manufacturer ventured into India during the early 2000s, operations were halted shortly thereafter. However, in 2016, New Balance made a return by forging a distribution agreement with Mumbai-based The Major Brands Group, leading to the inauguration of its first store in India at DLF Mall of India, Noida. The subsequent establishment of its India subsidiary followed suit in 2022.
In February, the Boston-headquartered brand marked a significant milestone by unveiling its first company-owned store in the country in Hyderabad, swiftly followed by another opening in Pune in March. In 2023, New Balance reported global sales totalling 6.5 billion USD.
