AB InBev India Strengthens Non-alcohol Portfolio With Corona Cero
The introduction of Corona Cero reinforces AB InBev’s global smart drinking goals, focused on shifting social norms, consumer behaviours
The introduction of Corona Cero reinforces AB InBev’s global smart drinking goals, focused on shifting social norms, consumer behaviours
Vineet Sharma notes that the company believes that the premium edition will be a big driver, which is why it is investing ahead of the curve on building Budweiser, Corona and Hoegaarden