The introduction of Corona Cero reinforces AB InBev’s global smart drinking goals, focused on shifting social norms, consumer behaviours
AB InBev India has introduced Corona Cero, the global zero alcohol variant of the Corona brand. Priced at Rs 120, Corona Cero will now be available across key modern trade, ecommerce channels and select on-premises outlets nationwide.
The introduction of Corona Cero marks a meaningful step forward in AB InBev India’s ambition to expand its non‑alcohol beer portfolio, at a time when the category is at a nascent yet rapidly accelerating stage in the country. India’s non-alcohol beer segment grew by nearly 25 per cent last year, with AB InBev India recording high double‑digit growth, as per the official statement.
“We are excited to introduce Corona Cero to India at a time when consumers are embracing more mindful choices without compromising on taste or experience. Corona Cero delivers everything people love about Corona, the refreshment, the flavour and that unmistakable feeling of relaxing and unwinding, now with zero alcohol,” stated Vineet Sharma, Vice President, Marketing and Trade Marketing, AB InBev India.
The official statement noted that company aims to lead the category by offering consumers greater choice, whether for a casual weekday, an afterwork unwind or a social gathering where they prefer great taste without alcohol. The introduction of Corona Cero represents a meaningful opportunity to grow the segment responsibly and at scale in India.
The introduction of Corona Cero reinforces AB InBev’s global smart drinking goals, focused on shifting social norms, consumer behaviours and its own business practices to make a tangible contribution to reducing harmful use of alcohol globally.
