Marketplace data from Fynd reveals key shifts in consumer behaviour, discounting, returns and fulfilment, signalling a more mature and competitive Black Friday landscape in India Fynd’s Black Friday 2025 Marketplace Insights report shows a year of stabilisation and maturing consumer behaviour across India’s e-commerce ecosystem. Myntra strengthened its lead among fashion marketplaces, while Nykaa […]
This performance translates to 116 units every minute, nearly two units every second
AI drives surge in observability investments as retailers seek to cut downtime and protect revenue during peak shopping seasons Retailers are increasingly investing in observability tools to ensure smooth digital experiences and minimise costly outages, as retailers lose a median of USD 1 million for every hour of downtime. The impact remains steep during high-traffic […]
Cash-on-delivery (COD) retained its dominance as the preferred payment method, with its GMV share climbing to 65 per cent during the Black Friday sale period Ecommerce platforms in India witnessed a significant surge in sales during the Black Friday weekend, with gross merchandise value (GMV) increasing by 24 per cent compared to the previous […]
While initially perceived as a Western concept, Indian brands and retailers have seamlessly adapted the event, leveraging local cultural themes and cutting-edge technologies A United States tradition that has gone global, Black Friday has emerged as a key retail event in India, aligning with the country’s festive and wedding seasons. Traditionally marking the start […]
Ecommerce order item volume increased by 18.7 per cent during the Republic Day sale in 2024, as compared to last year’s sale period, according to a report by Unicommerce. The company analysed order items processed through its platform during the nine days (13 to 21 January) of the Republic Day Sale. The growth of ecommerce […]
Indian exporters on Amazon Global Selling experienced a surge in business during the Black Friday and Cyber Monday (BFCM) shopping events held globally between November 17-27. The 11-day sale period saw over 80 per cent business growth compared to the usual 11-day period starting 20 October, and a 25 per cent growth compared to last […]
The global shopping phenomenon, Black Friday, continues to make waves in India. Unicommerce, an ecommerce enablement SaaS platforms, based on the orders processed on its platform, conducted an analysis of the Black Friday weekend, revealing a sharp 23 per cent increase in ecommerce order volumes as compared to the Black Friday sale weekend of 2022. […]
Amazon is targeting merchandise exports worth USD 20 billion from India by 2025 by adding thousands of small sellers to its e-commerce platform, a company official said on Friday. “We are very encouraged by the number of entrepreneurs who signed up this year. We are looking to scale up,” Bhupen Wakankar, director of global trade, […]
Amazon plans to hire an additional 250,000 workers in the United States for the upcoming holiday shopping season. It’s 67 per cent increase compared to the number of hires made in the previous two years. The decision is part of Amazon’s efforts to expand its next-day delivery services for customers. This hiring surge follows Amazon’s […]
