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FMCG Food & Beverage.

Sprite Adds Spark To Spice With New ‘Tadka’ Campaign

Coca-Cola India taps into Gen Z’s love for spice, positioning Sprite as the ultimate partner for fiery flavours with Sharvari and Sunil Grover fronting the campaign   Sprite, the iconic lemon-lime beverage from Coca-Cola India, has unveiled a new mealtime ritual with the launch of its latest campaign, “Spicy ko de Sprite ka Tadka”, aimed […]

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We Are Looking To Become A Rs 5,000 Crore Brand Soon: Tushar Malhotra, Bisleri International

Tushar Malhotra, Director of Sales and Marketing at Bisleri International reveals to BW Retail World that this April and May, Bisleri saw over 30 per cent growth compared to last year Bisleri International ropes in Bollywood actor Aditya Roy Kapur as the brand ambassador, revealing in a new campaign #DoubleTheChill for ‘Limonata’, its limey minty […]

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