Coca-Cola has announced a further extension of its collaboration with the International Cricket Council (ICC) for an additional eight years, solidifying its status as the longest-standing partner of the cricket organisation. The Coca-Cola Company and the ICC sealed the deal at the ICC’s headquarters, extending their partnership until the conclusion of 2031, as per a […]
During the ongoing ICC World Cup Finale match between India and Australia on Sunday, quick-commerce platforms Zepto and Blinkit said that they were on course to record their highest daily sales, with a notable surge in orders for the Indian jersey. Swiggy reported that pizzas and burgers dominated the most-ordered items on its food delivery […]
Blinkit’s CEO Albinder Dhindsa expressed astonishment at the overwhelming fan enthusiasm for the India blue jersey. “We initially launched the official India fan jersey on Blinkit at the beginning of the season. While the sales during the Ind vs Aus match seemed promising, I underestimated the fervor. The IndVsPak match surpassed all expectations,” Dhindsa mentioned […]
Reliance Consumer Products Limited (RCPL), the FMCG subsidiary and wholly-owned entity of Reliance Retail Ventures Limited (RRVL), has announced the expansion of its beverage portfolio with the introduction of Campa Cricket, a lemon-flavored carbonated drink. This strategic move is a stepping stone towards RCPL’s future plans to enter the sports hydration market and compete with […]
G-SHOCK India, the watches, on Thursday, unveiled the association with cricketer Shubman Gill as its brand ambassador. “We are delighted to welcome Shubman Gill to the global G-SHOCK family. His inspiring persona and unwavering determination resonate strongly with G-SHOCK’s values, making him the perfect embodiment of our ‘spirit of toughness.’ Together, we aim to empower […]
