digital campaign
FMCG

Kitkat India Teams Up With One Piece For Anime-Themed Packs

Nestlé taps India’s growing anime fandom with digital-first campaign and on-pack collaboration As anime rapidly gains mainstream traction among India’s youth, brands are increasingly tapping into the trend to deepen cultural relevance. In line with this shift, Kitkat India has partnered with globally popular anime One Piece to launch a themed collaboration aimed at engaging […]

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Travel

Cleartrip Bets On ‘NoVac’ Campaign To Spark Summer Travel

Cleartrip’s ‘Nation on Vacation’ campaign uses nostalgia and storytelling to drive summer travel demand, backed by deals across flights and hotels

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Health & Beauty

Maliao Spotlights Festive Glow With ‘Noor-E-Eid’ Campaign

Beauty brand Maliao has launched its ‘Noor-E-Eid’ campaign, capturing the spirit of Eid through festive storytelling, cultural elegance and the role of makeup in celebrations

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Fashion & Lifestyle

Ikonic Ropes In Sahher Bambba Showcasing Everyday Glam

Ikonic Professional collaborates with actor Sahher Bambba for a digital-first campaign promoting effortless, everyday glam using next-generation hair styling tools

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