The digital-first collaboration spotlights Ikonic’s next-generation styling tools for quick, salon-quality looks at home
Ikonic Professional, a leading name in India’s hair styling industry, has unveiled a new digital campaign in collaboration with Bollywood actor Sahher Bambba, celebrating effortless, everyday glam. Designed as a high-impact, digital-first initiative, the campaign positions Ikonic as a go-to brand for professional-quality styling solutions tailored for modern lifestyles.
As the face of the campaign, Sahher Bambba brings her contemporary appeal and relatable persona to spotlight Ikonic’s latest styling innovations—the Dynamite+ Hair Dryer, Gleam 2.0 Hair Iron and Curling Tong CT 2.0. The collaboration underscores the brand’s focus on combining performance, innovation and ease of use, enabling consumers to achieve salon-like results at home with minimal effort.
Targeted at Gen Z and millennial audiences, the Ikonic X Sahher Bambba campaign highlights versatile styling possibilities, ranging from sleek straight finishes and voluminous curls to flawless blow-dries. By showcasing quick and easy styling routines, the campaign reinforces Ikonic’s positioning as a brand that makes everyday glam accessible, fun and confidence-boosting.
Commenting on the association, Rayed Merchant, Director, SSIZ International and Beauty Palace, said, “At Ikonic, we are committed to empowering consumers with advanced yet easy-to-use styling tools that deliver professional results at home. Sahher Bambba embodies today’s confident, style-forward individual, making her the perfect partner to bring our vision of effortless glam to life.”
Sharing her experience, Sahher Bambba said, “What I love about Ikonic is how simple and quick their tools make everyday styling. Whether it’s sleek straight hair or soft, bouncy curls, the results feel professional while remaining easy to achieve at home. This campaign truly celebrates effortless beauty and self-expression.”
With this latest digital campaign, Ikonic Professional marks another milestone in its journey to redefine at-home hair styling in India. By blending innovation, performance and contemporary style, the brand continues to strengthen its connect with young consumers and reinforce its leadership in the country’s haircare and styling segment.
