Emerging from the Covid-19 pandemic, our collective response and adaptations to this unprecedented global disruption have undoubtedly imparted valuable wisdom. Nevertheless, new challenges persist on the horizon, such as the Russia-Ukraine conflict, geopolitical instability, and an economic slowdown. Naturally, these hurdles have wielded a profound influence on consumer behaviour, effectively reshaping the retail landscape in […]
DealShare, an ecommerce platform has announced the appointment of Saurabh Kishore as its new Chief Technology Officer (CTO). In this strategic role, Kishore will spearhead DealShare’s technology initiatives, drive innovation, and contribute to its continued growth and success. The new CTO brings a remarkable background in technology leadership, backed by an exceptional track record. He […]
The Zero Moment of Truth (ZMOT) refers to the crucial moment when a consumer forms an opinion or makes a decision about a product or service before actually making a purchase. It occurs in the decision-making process after the consumer has been exposed to your brand but before the purchase. It is the moment when […]
Simpl, a merchant-first checkout network, on Thursday, announced its plan to onboard over 10,000 enterprises and direct-to-consumer (D2C) merchants from Delhi-NCR on its full-stack network over the next 3-4 years. According to the company, this move aims to bolster the city’s rapidly growing start-up ecosystem and cater to the evolving demands of customers across the […]
DealShare, a social ecommerce player, has announced a substantial investment of Rs 1000 crore in local and regional SME brands and its own Private Labels over the next 5 years. The company is looking to invest in 6 states namely Rajasthan, Haryana, Uttar Pradesh, Himachal Pradesh, Gujarat and Maharashtra. DealShare’s core ecommerce portfolio sources goods […]
Ecommerce majors such as Amazon and Flipkart have been invited to join India’s digital public infrastructure Open Network for Digital Commerce (ONDC), said the network’s Chief Executive Officer T Koshi. In an interaction with ANI, Koshi said it invited them and they were welcome to the network. “They are looking at (ONDC) seriously and we […]
As increasingly Indian shoppers turn to online channels for shopping, the e-commerce showcase is anticipated to develop 2.5 times speedier than the offline retail advertise, concurring to a report by Deloitte. The report titled “Future of Retail” included that the estimate of by and large online advertising will bounce to USD 325 billion in 2030 from USD 70 billion in 2022. It’ll be greater than the sorted-out retail advertises, coming to USD 230 billion in 2030 from USD 110 […]
Marico, an FMCG company, has recently integrated its Saffola store with the Open Network for Digital Commerce (ONDC). The ONDC network, initiated by the Government of India, is a revolutionary digital commerce network that aims to empower businesses and consumers across the country, the press release read. The initiative takes the ambitious ‘Digital India’ vision […]
Bacardi India has launched an e-commerce platform, Legacy Collective, to bring together homegrown legacy Indian brands, according to a press release issued on Tuesday. The platform will feature an exclusive selection of homegrown Indian products, with the goal of creating a new legacy for India’s future lifestyle. It has collaborated with Isak Fragrances, an artisanal […]
The Open Network for Digital Commerce (ONDC), an initiative of the Department of Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce, Government of India, has opened its network to consumers and sellers in Meerut city from December 22. ONDC said Meerut has been strategically selected for beta testing as it shows great promise […]
