Beauty Order Volumes Surge On Republic Day, Electronics Dip: GoKwik
Beauty and Personal Care (BPC) order volumes surged by nearly 75 per cent, driving the highest volume for the period
Beauty and Personal Care (BPC) order volumes surged by nearly 75 per cent, driving the highest volume for the period
Black Friday overtook Diwali as India’s biggest online sale day in 2025, GoKwik data shows, with November leading annual consumption.
GoKwik says India’s BFCM sales rose sharply, led by Tier 3 demand, higher prepaid use and strong gains in fashion, books and jewellery.
GoKwik reports a 21% rise in Singles’ Day orders, signalling growing Indian interest in self-indulgent shopping and global sale events.
GoKwik reports a 47% increase in Diwali D2C orders as Indian shoppers adopt UPI payments and purchase high-value items online, with Tier 2 cities driving strong growth.
GoKwik says that the shift is coming as consumers seek to beat last-minute supply bottlenecks and secure early discounts
The expansion of GoKwik’s role in Honasa Consumer’s digital stack aligns with the company’s larger roadmap of future-proofing the consumer experience
With the unified payments interface (UPI) maintaining its status as the preferred payment mode, prepaid orders rose three per cent quarter-on-quarter
With GoKwik’s data-intelligence-driven solutions, Plix expects a significant increase in order conversions, a higher prepaid success rate and enhanced cost efficiency
Categories such as footwear and fashion have seen the highest preference for credit-based prepaid payments