Gokwik
GoKwik Network Reports 52% Rise In Sales During Marketplace Trends
Brands Companies E-commerce & Marketplaces News

GoKwik Network Reports 52% Rise In Sales During Marketplace Trends

Direct-to-consumer (D2C) brands experience a decline in order volumes on their websites during marketplace sales events like Flipkart’s Big Billion Days. Surprisingly, this year marked a reversal of that trend for brands on the GoKwik network. Instead of a downturn, these brands witnessed an upswing in order volumes on their platforms during the peak period […]

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Opinions

Growing Importance Of Retention Marketing In The Indian D2C Space

As someone who has been closely associated with the e-retail industry, I have witnessed firsthand the shifting priorities of businesses in the Direct-to-Consumer (D2C) space. While customer acquisition was the primary focus of D2C brands in the early days, there has been a notable shift towards retention marketing in recent years. The growing importance of […]

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