Beyond Groceries & Rent: Lower Middle Class’s Aspiration-led Consumption
While groceries and rent remain the biggest shareholders of the wallet, the shift towards discretionary spending is reshaping the narrative
While groceries and rent remain the biggest shareholders of the wallet, the shift towards discretionary spending is reshaping the narrative
Danone and Nestle, the leading consumer goods companies, said on Thursday that they will slow price rises in 2024, following two years of hikes that pushed many buyers to seek cheaper alternatives for essential items such as yoghurt and coffee. However, Danone, which owns brands such as Evian and Badoit waters and Activia yoghurt, warned that prices […]
Shiprocket, an ecommerce enablement platform, launched a detailed trends report titled “eCommerce in the New Bharat and it’s Future” on Friday at its flagship event Shiprocket SHIVIR 2023 in New Delhi. The report was launched by Shiprocket’s CEO & Co-Founder, Saahil Goel, along with T Koshy, MD, & CEO of ONDC, and Bhaveh Pitroda, CEO, […]
Reliance Retail-backed Dunzo’s logistics arm, Dunzo4Business (D4B), has announced plans to expand its operations to 10-15 cities within the next 12-18 months. Dalvir Suri, co-founder of Dunzo and head of D4B, stated that the company is collaborating with the Open Network for Digital Commerce (ONDC), a government-supported initiative, to facilitate intracity last-mile delivery of products. […]