Local Brands Command 79% Of FMCG Spend In Asia, Shows Report
Sharing the example of Parle, the report says that national pride has evolved into an operationalised purpose which now guides portfolios and channels
consumer
FMCG
FMCG
Opinion
Challenging MNC Giants: How Homegrown FMCG Brands Are Finding White Spaces
- by BW Retail World Bureau
- February 4, 2026
India’s FMCG future will not be owned by one kind of brand. It will be shared between those who bring scale and those who bring closeness, writes Nikhil Doda, Co-founder and Chief Operating Officer, Lahori Zeera
Companies
Consumer
Over Half Of Indian Consumers Favour Homegrown Brands, Shows Report
- by BW Retail World Bureau
- September 23, 2025
A report notes that 58 per cent of consumers like to shop for products mainly from homegrown Indian brands