Korean Noodle Wave Hits India, FMCGs Adapt To Spicy New Trend
Spicy ramen from South Korea is rapidly gaining popularity in India, surpassing the appeal of instant noodles. Following the success of South Korean dramas, beauty products, cars and electronics in the Indian market, Korean noodles have become the latest trend, evolving from a pandemic-induced fad into a lasting phenomenon. Recognising this shift, Indian fast-moving consumer […]