Rahul Dayama, founding partner of Urbanic, shared his insights on their unique fusion of AI, style, and sustainability The fashion industry keeps changing, with new trends and styles coming each day. However, one thing remains unchanged: the global fashion e-commerce industry continues to grow steadily. Predictions suggest that sales for fashion brands online could exceed […]
In the bustling world of ecommerce the landscape is swiftly evolving. It’s no longer just about the products you sell, but how you present them. At the forefront of this transformation is User Experience (UX), a field that proves convenience is the new loyalty, and customer relationship trumps over brand. Consider Amazon as an example. […]
Over the past few years, the long legacy of conventional customer experience has become bereft with complexities, failing to offer the utmost customer satisfaction, according to industry reports. To reshape customer experience, there is a pressing need to deliver personalised customer service, stated Kapture CX, an automation platform report. According to the survey, 43 per […]
Is personalisation in ecommerce really that tough a nut to crack across B2B? With innovative technology enhancing shoppers personalised journey experiences, our shopping habits have evolved, and our commerce expectations have significantly increased. This has shifted expectation levels in the B2B world as businesses don’t just expect personalisation from their ecommerce journey, they demand it! […]
As the retail landscape in India evolves, industry leaders and visionaries share their perspectives on the anticipated trends, challenges, and growth prospects for the year 2024 In the dynamic realm of India’s retail sector, a landscape marked by constant evolution, industry leaders and forward-thinking visionaries are poised to navigate the intricate tapestry of trends, challenges, […]
The retail industry anticipates a transformative year ahead with a focus on innovation, sustainable practices, and robust growth, driven by changing customer experiences, AI integration and more With a rollercoaster ride of large highs in 2023, the retail sector is set to begin a period of exciting growth driven by innovation and changing customer experience. […]
In 2023, the fashion industry witnessed a transformative shift towards sustainable practices, reflecting a changing consumer ethos. The demand for eco-friendly clothing saw a remarkable 25 per cent increase, indicating a growing consciousness among consumers. Sustainable fashion became more than a trend; it became a cornerstone of consumer preferences. Another significant trend in 2023 was […]
The year 2023 has proven to be a pivotal and transformative period for India’s ecommerce sector, marked by noteworthy shifts in consumer dynamics, technological innovations, and regulatory frameworks. As the industry reflects on the past year, key players across various domains within the e-commerce landscape unveil critical insights into the transformative trends that have defined […]
Rebel Foods, the internet restaurant company on Tuesday announced a significant move to redefine the food experience for Indian consumers with the launch of Wendy’s all-new Flavour Fresh range of burgers, wraps, loaded fries & nachos. With the introduction of ‘Flavour Fresh,’ the brand is venturing into the gourmet range of burgers to provide customers […]
The Zero Moment of Truth (ZMOT) refers to the crucial moment when a consumer forms an opinion or makes a decision about a product or service before actually making a purchase. It occurs in the decision-making process after the consumer has been exposed to your brand but before the purchase. It is the moment when […]
