Sprite
FMCG Food & Beverage.

Sprite Adds Spark To Spice With New ‘Tadka’ Campaign

Coca-Cola India taps into Gen Z’s love for spice, positioning Sprite as the ultimate partner for fiery flavours with Sharvari and Sunil Grover fronting the campaign   Sprite, the iconic lemon-lime beverage from Coca-Cola India, has unveiled a new mealtime ritual with the launch of its latest campaign, “Spicy ko de Sprite ka Tadka”, aimed […]

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Coca-Cola Reports Solid Growth In 2023, India & Brazil Lead Charge
Brands Companies Food & Beverage. News

Coca-Cola Extends ICC Partnership Until 2031

Coca-Cola has announced a further extension of its collaboration with the International Cricket Council (ICC) for an additional eight years, solidifying its status as the longest-standing partner of the cricket organisation. The Coca-Cola Company and the ICC sealed the deal at the ICC’s headquarters, extending their partnership until the conclusion of 2031, as per a […]

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Hindustan Coca-Cola Beverages Pledges Rs 3,000 Cr Investment In Gujarat
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Hindustan Coca-Cola Beverages Pledges Rs 3,000 Cr Investment In Gujarat

Hindustan Coca-Cola Beverages (HCCB), the largest bottling partner of Coca-Cola India, has formalised a Memorandum of Understanding (MoU) with the Gujarat government, affirming a substantial investment of Rs 3,000 crore in the state. The announcement precedes the Vibrant Gujarat Global Summit 2024 scheduled for 10-12 January 2024. The major investment is earmarked for the establishment […]

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