Swiss Beauty Enters UAE, Targets $10 Bn GCC Beauty Market
Swiss Beauty partners with Modist Global to debut in UAE, targeting the USD 10bn GCC beauty market with rapid expansion capabilities
Health & Beauty
Beauty
Swiss Beauty Unveils We Got You, Girl! Campaign
- by BW Retail World Bureau
- November 3, 2025
Swiss Beauty launches “We Got You, Girl!” featuring Taapsee Pannu. The campaign celebrates expressive, confident Indian women this wedding season
Beauty
Health & Beauty
Interviews
Swiss Beauty Taps Skincare To Broaden Market Reach
- by Tarannum Manjul
- September 15, 2025
Vidushi Goyal, CMO of Swiss Beauty, speaks with BW Retail World about the brand’s expansion from colour cosmetics to skincare, evolving consumer habits, and building a holistic beauty portfolio for India How is Swiss Beauty leveraging its market share to drive revenue growth across offline and online channels? We’re really proud of how far […]
Beauty
Health & Beauty
Swiss Beauty Unveils Bridal Makeup Meets Cricket Campaign
- by BW Retail World Bureau
- April 8, 2025
Brand becomes first in beauty to advertise during live IPL, blending bridal glam with cricket fever In a daring fusion of two Indian passions—weddings and cricket—Swiss Beauty has launched its latest campaign, “Har Bride Ka Beauty Stroke.” The campaign brings a spirited, unconventional twist to bridal makeup advertising, making Swiss Beauty the first makeup brand […]
Beauty
Brands
Companies
Interviews
News
Bridging Connections: Saahil Nayar On Swiss Beauty’s Offline Expansion Strategy
- by Tarannum Manjul
- March 20, 2024
From exploiting digital analytics to embracing brick-and-mortar experiences, Saahil Nayar, CEO of Swiss Beauty, discusses the brand’s intentions for offline expansion and gives insights into the Swiss Beauty approach to addressing consumer expectations and generating market growth In an exclusive interview with BW Retail World, Saahil Nayar CEO of Swiss Beauty delves into the brand’s […]
Brands
Companies
News
Swiss Beauty Targets Tier 2 & Smart Cities, Aims For 30,000 Retail Touchpoints By FY25
- by BW Retail World Bureau
- March 12, 2024
Swiss Beauty, a colour cosmetics company, announced on Monday that it wants to grow its retail presence and increase the number of exclusive brand locations in 12 Indian cities by the end of 2024-25. The company, which now has 25,500 retail contact points in over 550 locations, plans to grow into tier 2 and smart […]