Swiss Beauty, a colour cosmetics company, announced on Monday that it wants to grow its retail presence and increase the number of exclusive brand locations in 12 Indian cities by the end of 2024-25.
The company, which now has 25,500 retail contact points in over 550 locations, plans to grow into tier 2 and smart cities to boost that number to 30,000, according to a statement from Swiss Beauty.
The company plans to increase its Exclusive company Outlets (EBOs) in 12 Indian cities by March 2024-25, bringing the total to 24.
In 2024-25, it expects to open 147 more beauty-assisted businesses across India, as well as over 450 contact points in general trade, according to a release.
It is present in cities, including Chandigarh, Udaipur, Lucknow, Pune, Kolkata, Surat, Bengaluru, Bhopal, and Amritsar.
“Since 60 per cent of our revenue comes from offline markets, we are geared up to go stronger on expanding our retail touch points in the next 12 months adding new locations to an already present robust network of over 25,500 touch points and reaching it to 30,000,” Swiss Beauty CEO Saahil Nayar said.
Further, he said, “Around 40 per cent of our business comes from tier 2 and smart cities, and we intend to expand our presence in these regions.”
Nayar, however, did not disclose the overall business volume or revenue.
