The quick commerce platform claims seeing orders ranging from the tiniest cart of Rs 10 on a print out in Bengaluru, to a Hyderabadi shelling out Rs 4.3 lakh on iPhones
India’s appetite for quick commerce scaled up in 2025 as Instamart witnessed a clear shift from low-value convenience purchases to higher-ticket and occasion-led spending. The quick commerce platform saw orders ranging from the tiniest cart of Rs 10 on a print out in Bengaluru, to a Hyderabadi shelling out Rs 4.3 lakh on iPhones, earning it the title of the biggest single cart of 2025.
In its fifth edition of its annual order analysis, How India Instamarted 2025, the company revealed that its top spender clocked Rs 22 lakh in 2025, ordering everything from phones and air fryers to bananas and mints on the quick commerce platform.
In 2025, India guzzled more than four packets of milk per second, enough creamy goodness to fill over 26,000 Olympic-size swimming pools, the report pointed out. Bengaluru went full festive mode this Diwali, adding a one kilogram silver brick worth Rs 1,97,000 to the cart. On Dhanteras, Instamart saw a glittering surge in gold orders with over 400 per cent growth over 2024 orders.
Heroes Of The Shopping Cart
Curry leaves, dahi, eggs, milk and bananas dominated repeat orders across India. One flavour fan in Kochi placed 368 orders of curry leaves, practically one for every day of the year. Some of India’s heaviest hitters came from Kolkata (1,197 orders), Mumbai (1,142), Kochi (1,089) and Gurgaon (1,033), the report revealed.
When it comes to quickest deliveries, Instamart delivered an order for two-minute noodles under two minutes and smartphones in three minutes. The report revealed that two users in Pune and Ahmedabad had their brand-new iphones delivered in less than three minutes.
As consumers embrace convenience, speed and discretion, one in every 127 orders in Instamart included a condom. September stood out as a peak month for condom purchases on Instamart, with a 24 per cent surge in orders.
“Only Namma Bengaluru would proudly pair a Rs 1.7 lakh iPhone with a Rs 178 lime soda in the same cart. Premium tech, budget thirst-quenching, that is the real startup hustle energy,” the company pointed out in the report, adding that tier 2 cities are powering the quick-commerce growth story too.
The Big Spenders
The report revealed that one Bengaluru account on Instamart shelled out Rs 4,36,153 on noodles and an account in Mumbai spent Rs 16.3 lakh on Red Bull Sugar Free. While one Hyderabadi spent Rs 31,240 on roses, a single Chennai user pampered their pets with Rs 2.41 lakh on pet supplies.
Seven of the top ten protein items were bars, followed by readyto-drink shakes and high-protein yoghurts. For every cup of coffee, Indians gulped 1.3 cups of chai in the top ten cities. Trends revealed that Instamart’s Quick India Movement sale saved shoppers around Rs 500 crore, with first-time buyers from Tier 2 and Tier 3 cities doubling and powering one-third of all orders. However, BW Retail World could not independently verify the data.
