Brand becomes first in beauty to advertise during live IPL, blending bridal glam with cricket fever
In a daring fusion of two Indian passions—weddings and cricket—Swiss Beauty has launched its latest campaign, “Har Bride Ka Beauty Stroke.” The campaign brings a spirited, unconventional twist to bridal makeup advertising, making Swiss Beauty the first makeup brand to air ads during live IPL matches on JioCinema.
Launched at the peak of the IPL and wedding season, the campaign film is a lively depiction of a bride gearing up for her big moment. Set in a buzzing bridal suite, the narrative likens her preparation to a high-pressure cricket match, with every stroke of makeup called out by cricket-style commentary.
This high-energy approach replaces traditional emotional or dreamy wedding ads with humour, confidence, and flair—mirroring the mood of the modern Indian bride. From the eyeshadow blend to the final setting spray, each product application is dramatised like a final-over finish, positioning Swiss Beauty’s bestsellers as the star players.
The campaign spotlights some of Swiss Beauty’s standout products that play a starring role in the bridal transformation. These include the Ultimate Eyeshadow Palette, known for its versatile shades and high pigmentation; the Natural Makeup Fixer, which ensures long-lasting wear even through high-energy celebrations; the Real Makeup Base Highlighting Primer, adding a radiant glow while creating a smooth canvas; and the Stay On Matte Liquid Lipstick, offering intense colour payoff with all-day comfort.
Each product is seamlessly woven into the storyline, reinforcing its importance in achieving a flawless, match-winning bridal look.
Vidushi Goyal, CMO of Swiss Beauty, said, “With ‘Har Bride Ka Beauty Stroke’, we wanted to bring the thrill of cricket into the beauty space. It’s bold, quirky and reflects today’s confident bride who owns her moment.”
Directed by Green Chutney Films, the campaign is part of Swiss Beauty’s broader wedding season strategy, supported by robust media spends and targeted outreach to brides, bridesmaids, and guests. The brand is leveraging this cultural crossover to cement its place as a creative frontrunner in the beauty industry.
Rahul Tejwani, CEO of Green Chutney Films, added, “We’ve blended two high-energy worlds in a way that’s fun and relatable. It’s a story that resonates beyond beauty—reaching sports lovers, families, and everyone in between.”
With this campaign, Swiss Beauty isn’t just promoting products—it’s delivering a cultural moment. By choosing the IPL, the brand has boldly stepped into the mainstream, merging glamour with the nation’s sporting obsession, and ensuring its place in the spotlight this season.
