Swiggy’s premium concierge platform expands into travel, offering members end-to-end assistance from trip planning and bookings to on-ground support
Swiggy’s premium concierge platform Crew has entered the travel sector with a dedicated personal travel concierge offering designed to assist travellers throughout their journeys, from discovery and planning to on-ground support and post-trip requirements.
The service, which is now live for paid members and invited travellers, marks Crew’s evolution into a travel-focused platform after a year of operating as a broader personal concierge service. According to Swiggy, learnings from its first year indicated that travel generated the strongest demand for seamless, end-to-end assistance.
From Booking To On-Ground Assistance
Unlike conventional online travel platforms, Crew aims to remain involved after a booking is completed. The service provides round-the-clock assistance across time zones, including itinerary changes, real-time problem-solving, local recommendations and everyday travel requirements.
The platform combines human concierges with AI to provide what Swiggy describes as fast, consistent and personalised assistance.
Rohit Kapoor, CEO, Swiggy Food Marketplace, said the gap between making a booking and managing the actual travel experience was the problem Crew was designed to address. He said the service is intended to support travellers before and during their trips, including when plans need to change.
Crew user and frequent traveller Riya Sethi Wadhwani said the service helped her family with flight and hotel selection, WhatsApp support throughout their Europe trip and changes to local sightseeing reservations while travelling.
Travel Services Across The Journey
Crew’s offering covers flights, hotels, cabs, visas, foreign exchange, international ticketing, reservations and travel activities. Members can also access curated experiences and city-level recommendations through the platform’s local partner network.
The service offers exclusive hotel rates through its partner network, with priority pricing available to Crew members.
The platform also takes a proactive approach to travel planning, identifying requirements that need to be booked in advance and making reservations on behalf of travellers. Its 24/7 concierge service is designed to provide assistance across different time zones.
Rather than relying solely on a listings-based model, Crew says it is building city-level local expertise to provide recommendations based on individual traveller requirements.
Concierge-Led Travel Model
At the centre of Crew’s travel proposition is a concierge-first model focused on anticipating travellers’ needs and providing personalised recommendations rather than simply promoting the most visible or popular options.
Backed by Swiggy’s technology ecosystem, Crew combines human expertise and AI to provide assistance across different stages of the travel journey.
The travel concierge service is available through paid subscriptions and on an invite-only basis, with access currently restricted to paid members and invited travellers.
