He succeeds Neelendra Singh, who will be stepping down after more than two decades with the Adidas brand
Vijay Chauhan has been named the General Manager of Adidas India, effective 1 August 2025. Chauhan will oversee operations in India and be based in the Gurugram office. He succeeds Neelendra Singh, who will be stepping down after more than two decades with the Adidas brand.
Under Singh’s leadership, Adidas India made remarkable progress, notably establishing cricket as a high-impact category for the brand. Singh played a pivotal role in transforming the cricket jersey culture in India, driving brand affinity and commercial success. Singh will remain in his role until August 2025 to ensure a seamless transition.
We are grateful to Neel for his strong leadership of the India business over the past six years, during which he significantly strengthened Adidas’ brand presence, accelerated business growth, and deepened our connection with consumers across India. We also look forward to welcoming Vijay back to the three stripes. With his strong commercial acumen and growth mindset, I am confident he will continue to drive the Adidas brand and business forward in India,” stated Dave Thomas, Managing Director Adidas Emerging Markets said.
Chauhan rejoins Adidas from his most recent role as Senior Vice President (SVP) International at American Eagle Outfitters in New York and brings over 25 years of industry experience across the sporting goods and fashion lifestyle. Chauhan first joined adidas in 1999, and during his tenure he served in leadership roles including VP of Retail/Franchise for SEAPAC and General Manager of Thailand.
