Plant-powered haircare leader introduces its high-shine, frizz-defying oil powered by rare botanicals and responsible sourcing
Aveda, the purpose-driven pioneer of plant-powered, high-performance haircare, unveiled its latest innovation, Miraculous Oil, at Cosmoprof India 2025, the country’s largest B2B beauty event. The premium oil concentrate promises 195 per cent more shine instantly, delivering glossy, silky hair with 2X smoother texture and all-day frizz protection.
Positioned as a sensorial and performance-driven breakthrough, Miraculous Oil blends Aveda’s exclusive Camelina oil ferment with rare botanical oils to illuminate and strengthen each strand. The formula is designed to elevate shine while enveloping the senses in a calming aroma.
Priced at Rs 3,555, the product is available at all Aveda salons and on Tata Cliq, with wider retail distribution expected soon.
The oil features an expert curation of high-quality botanicals, including Tsubaki Seed Oil – traditionally used for enhancing shine and softness, hand-harvested in part from Jeju Island, a UNESCO World Heritage site in South Korea, Daikon Seed Oil – responsibly sourced from a cooperative of over 50 farms in Oregon’s Willamette Valley, known for adding lightweight, light-reflecting shine and Camelina Oil Ferment – an Aveda-exclusive first in haircare, rich in omega 3, 6 and 9 fatty acids, crafted to soften and smooth hair while boosting natural radiance.
Aveda’s commitment to responsible sourcing extends to processing, with ingredients like Tsubaki oil cold-pressed without chemical solvents. The Miraculous Oil is vegan, Leaping Bunny Approved, and packaged in a 100% post-consumer recycled PET bottle.
Speaking at the unveiling, Aankith Aroraa, Founder & CEO, Streamline Beauty India, and Shane Wolf, President, Aveda & Haircare, highlighted the strategic importance of the launch, “Bringing Miraculous Oil to India marks an important milestone in our mission to offer conscious, plant-powered beauty that truly performs. Indian consumers value authenticity and results, and this launch beautifully brings both together.”
They also noted that India’s deep-rooted traditions in haircare rituals make it an ideal market for a formula built on botanical innovation and environmental responsibility.
The launch drew strong attendance from industry leaders, media and influencers at Aveda’s immersive booth, which featured a runway moment and a ceremonial ribbon-cutting by Shane Wolf and Aankith Aroraa.
A Professional Favourite Already
Antoinette Beenders, Aveda’s SVP Global Professional Artistry, endorsed the product, calling it indispensable for stylists. “Miraculous Oil lives up to its name; it’s a must-have I can’t live without. Apply a few drops to wet hair before blow-drying for incredibly smooth, silky results.”
Beyond performance, Miraculous Oil enhances the self-care ritual with Aveda’s signature pure-fume™ aroma infused with 25 pure flower and plant essences, including lavender, ylang-ylang and petitgrain. The oil aims to uplift both hair and spirit, combining luxury with mindful beauty.
With the official India launch, Aveda reinforces its commitment to botanical science, ayurvedic inspiration and conscious beauty, offering consumers a radiant, high-shine solution rooted in nature and powered by innovation.
