With this, Foxtale has marked its transition into a house of bands and expanded its footprint beyond its flagship skincare portfolio
Foxtale, a beauty and personal care company, has unveiled its new brand, Hula Hoop by Foxtale, a science-first bodycare line built on advanced formulations, clinically backed ingredients and high-performance sensorial experiences.
With this, Foxtale has marked its transition into a house of bands and expanded its footprint beyond its flagship skincare portfolio. Hula Hoop by Foxtale focuses on delivering derm-grade solutions for concerns such as body acne, pigmentation, keratosis pilaris, dryness and overall skin health, as per the official statement.
“With Hula Hoop by Foxtale, we are entering a new chapter in our journey. This is not just about launching a new brand; it is about building a portfolio that can meet the evolving needs of consumers across multiple categories. Our ambition is to create category-defining brands rooted in efficacy, scientific rigour and customer obsession,” stated Romita Mazumdar, Founder and Chief Executive Officer (CEO), Foxtale & Hula Hoop by Foxtale.
In the initial phase, Hula Hoop will introduce four hero products ranging from Rs 329 to Rs 649, including brightening body wash, exfoliating body wash, brightening body lotion and exfoliating body scrub. The brand will be available on its direct-to-consumer (D2C) website and also across channels like Nykaa, Amazon and quick commerce platforms, with plans for wider retail expansion in the coming month.
The company stated that over the past year, it has recorded 250 per cent year-on-year growth, backed by strong customer metrics and trust, with a repeat purchase of 50 per cent on its D2C website. This growth has paved the way for Foxtale to diversify into adjacent categories and build a multi-brand portfolio focused on science-led innovation.
