Kult’s Gurugram debut will serve as a two-month learning phase, allowing the company to refine logistics, scheduling and quality control standards as it prepares for multi-city rollout
Kult Ecommerce, a beauty-tech platform, has rolled out its at-home nail art service in Gurugram, marking the brand’s debut in a segment that has long remained salon-dependent. Targeted at women aged 18 to 45 in urban markets, the service aims to deliver professional nail art at home.
The company believes this model responds to a widening gap. Premium nail studios often carry prohibitive price tags for frequent visits, while low-cost alternatives may compromise hygiene and design proficiency, the company says.
“We kept seeing the same story, women walking into salons with a Pinterest screenshot and walking out with nails that looked nothing like what they’d imagined, plus a bill that made zero sense. We launched at-home nail art at Kult so you can pick a design you love, get it recreated exactly as you envisioned, at home, and at a price that actually feels fair,” says Karishma Singh, Founder and Chief Executive Officer (CEO), Kult Ecommerce.
The company has rolled out a curated 30-design lookbook, crafted for Indian skin tones and reflecting evolving aesthetic trends. This guided selection approach aims to address consumer decision fatigue and build confidence in choosing designs suited to personal style.
Kult’s Gurugram debut will serve as a two-month learning phase, allowing the company to refine logistics, scheduling and quality control standards as it prepares for multi-city rollout. Expansion will prioritise tier 1 markets, the official statement notes.
